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Book

Book

Book

    View TOC
TOC:
  • Runway incursion
  • Lost
  • Technology
  • Animals
  • Gravity
  • Health
  • Fire
  • Meteorology
  • Landings
  • Fuel
  • Pressure
  • Security.
Book

    Updated ed. of: Small business management : an entrepreneur's guidebook / Leon C. Megginson, Mary Jane Byrd, William L. Megginson. 5th ed.
Note: Updated ed. of: Small business management : an entrepreneur's guidebook / Leon C. Megginson, Mary Jane Byrd, William L. Megginson. 5th ed.
TOC:
  • Part I: Origins
  • Origins 1: Evolution
  • Origins 2: The Bible
  • Origins 3: The Greeks
  • Sun Tzu and Machiavelli
  • Satan's strategy
  • Part II: Strategies of force
  • The new science of strategy
  • Clausewitz
  • The false science
  • Annihilation or exhaustion
  • Brain and brawn
  • The indirect approach
  • Nuclear games
  • The rationality of irrationality
  • Guerrilla warfare
  • Observation and orientation
  • The revolution in military affairs
  • The myth of the master strategist
  • Part III: Strategy from below
  • Marx and a strategy for the working class
  • Herzen and Bakunin
  • Revisionists and vanguards
  • Bureaucrats, democrats, and elites
  • Formulas, myths, and propaganda
  • The power of nonviolence
  • Existential strategy
  • Black power and white anger
  • Frames, paradigms, discourses, and narratives
  • Race, religion, and elections
  • Part IV: Strategy from above
  • The rise of the management class
  • The business of business
  • Management strategy
  • Business as war
  • The rise of economics
  • Red queens and blue oceans
  • The sociological challenge
  • Deliberate or emergent
  • Part V: Theories of strategy
  • The limits of rational choice
  • Beyond rational choice
  • Stories and scripts.
Book

Book

    Colophon title.
Note: Colophon title.
Book

Book

Book

Book

    "With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy."--Publisher's website
"With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy."--Publisher's website
Book

Book