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Book

    "Mona Baker is one of the leading figures in the development of translation studies as an academic discipline. This book brings together fifteen of her most influential articles, carefully selected and grouped under three main topics that represent her most enduring contributions to the field: Corpus-based Translation Studies; Translation as Renarration, and Translators in Society. These applications and approaches have been widely adopted by translation scholars around the globe. The first section showcases Baker's pioneering work in introducing corpus linguistics methodologies to the field of translation studies, which established one of the fastest growing subfields in the discipline. The second section focuses on her application of narrative theory and the notion of framing to the study of translation and interpreting, and her contribution to demonstrating the various ways in which translators and interpreters intervene in the negotiation of social and political reality. The third and final section discusses the role of translators and interpreters as social and political activists who use their linguistic skills to empower voices made invisible by the global power of English and the politics of language. Tracing key moments in the development of translation studies as a discipline and with a general introduction by Theo Hermans and section introductions by other scholars contextualising the work, this is essential reading for translation studies scholars, researchers and advanced students"--
"Mona Baker is one of the leading figures in the development of translation studies as an academic discipline. This book brings together fifteen of her most influential articles, carefully selected and grouped under three main topics that represent her most enduring contributions to the field: Corpus-based Translation Studies; Translation as Renarration, and Translators in Society. These applications and approaches have been widely adopted by translation scholars around the globe. The first section showcases Baker's pioneering work in introducing corpus linguistics methodologies to the field of translation studies, which established one of the fastest growing subfields in the discipline. The second section focuses on her application of narrative theory and the notion of framing to the study of translation and interpreting, and her contribution to demonstrating the various ways in which translators and interpreters intervene in the negotiation of social and political reality. The third and final section discusses the role of translators and interpreters as social and political activists who use their linguistic skills to empower voices made invisible by the global power of English and the politics of language. Tracing key moments in the development of translation studies as a discipline and with a general introduction by Theo Hermans and section introductions by other scholars contextualising the work, this is essential reading for translation studies scholars, researchers and advanced students"--
Book

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TOC:
  • Diverse global perspectives on scholarly writing for publication / James N. Corcoran, Karen Englander, Laura-Mihaela Muresan
  • A utilization-focused program evaluation of an ERPP tutoring service at one Colombian university / Gerriet Janssen & Silvia Restrepo
  • Trajectories towards authoring : eight Mexican English language teaching professionals / Fátima Encinas Prudencio, Verónica Sánchez Hernández, Maria Thomas-Ruzci, Gicela Cuatlapantzi-Pichón, Georgina Aguilar-González
  • Writing for publication in English : institutional initiatives at the Universidad Nacional de Entre Ríos / Diana Waigandt, Alicia Noceti, Raquel Lothringer
  • Supporting Nordic scholars who write in English for research publication purposes / Birna Arnbjrnsdóttir
  • The unreal and the real : English for research purposes in Norway / Tom Muir, Kristin Solli
  • Research writing in English in a Romanian academic ecosystem : a case study of an experienced multiliterate researcher / Laura Mihaela Muresan, Carmen Pérez-Llantada
  • English or Spanish for research publication purposes? : reflections on a critical pragmatic pedagogy / Sally Burgess, Pedro Martøn, Diana Balasanyan, Yerevan Haybusak
  • Observing and reflecting in an ERPP "master class" : learning and thinking about application / Yongyan Li, Margaret Cargill
  • Publishing research in English for Chinese scholars in language-related disciplines : towards a biliteracy approach / Yongyan Zheng, Yuan Cao
  • The impact of English language teaching reforms on Pakistani scholars' language and research skills / Sarwat Nauman
  • Teaching the craft : from thesis writing to writing research for publication / Hayat Messekher, Mohamed Miliani
  • Scholarly publishing in Nigeria : the enduring effects of colonization / Ayokunle Olumuyiwa Omobowale, Olayinka Akanle, Charles Akinsete
  • Examining the status quo of publication in Iranian higher education : perceptions and strategies / Hesamoddin Shahriari, Behzad Ghonsooly
  • Writing louder? : coping with the push to publish in English at an Iranian university / Seyyed-Abdolhamid Mirhosseini, Zahra Shafiee
  • Holistic argumentation creation : integrated principles for helping graduate students create a journal paper / Roger Nunn, Tanju Deveci
  • Envoi.
Book

    "Specialised English : New Directions in ESP and EAP Research and Practice provides an authoritative and cutting-edge account of the latest avenues of research and practice in the dynamic field of Specialised English. Ken Hyland and Lillian Wong present 17 specially commissioned chapters by some of the world's leading experts to offer discussions of key topics in research, theory and pedagogy from a variety of international perspectives. Divided into three sections which focus on conceptual issues, text, and classroom practice, this book: Offers a clear and accessible introduction to current issues in EAP and ESP, including academic interaction, academic lingua franca, second language publishing, workplace talk, practitioner identity, data-driven learning and critical thinking; Includes studies of a range of genres such as research articles and student reports, student spontaneous speech, personal statements, builders' diaries and university tutorials; Presents links between theory and practice with a sampling of different research methodologies, practical applications and theoretical approaches. Specialised English is essential reading for upper-level undergraduate and postgraduate students and researchers in EAP/ESP and applied linguistics, as well as pre- and in-service teachers and teacher educators"--
"Specialised English : New Directions in ESP and EAP Research and Practice provides an authoritative and cutting-edge account of the latest avenues of research and practice in the dynamic field of Specialised English. Ken Hyland and Lillian Wong present 17 specially commissioned chapters by some of the world's leading experts to offer discussions of key topics in research, theory and pedagogy from a variety of international perspectives. Divided into three sections which focus on conceptual issues, text, and classroom practice, this book: Offers a clear and accessible introduction to current issues in EAP and ESP, including academic interaction, academic lingua franca, second language publishing, workplace talk, practitioner identity, data-driven learning and critical thinking; Includes studies of a range of genres such as research articles and student reports, student spontaneous speech, personal statements, builders' diaries and university tutorials; Presents links between theory and practice with a sampling of different research methodologies, practical applications and theoretical approaches. Specialised English is essential reading for upper-level undergraduate and postgraduate students and researchers in EAP/ESP and applied linguistics, as well as pre- and in-service teachers and teacher educators"--
TOC:
  • Preface / Brian Paltridge
  • Introduction / Ken Hyland & Lillian L.C. Wong
  • Academically speaking : English as the lingua franca / Anna Mauranen
  • What do we mean by "workplace English?" : a syllabus framework for course design and assessment / Jane Lockwood
  • Genre as interdiscursive performance in English for professional communication / Vijay K. Bhatia
  • Power in English for academic purposes / John Flowerdew
  • EAP practitioner identity / Alex Ding
  • Academic interaction : where's it all going? / Ken Hyland
  • Exploring critical thinking in academic and professional writing : a genre-based approach / Ian Bruce
  • Vocabulary in university tutorials and laboratories : corpora and word lists / Avril Coxhead & Thi Ngoc Yen Dang
  • Researching the impact of "the culture order" in professional workplace contexts / Janet Holmes
  • Multimodal student texts : implications for ESP / Jean Parkinson
  • Grappling with the personal statement : transformation, appropriation, and externalization / Ann M. Johns
  • Tools and strategies for data-driven learning (DDL) in the EAP writing classroom / Laurence Anthony
  • Implementing disciplinary data-driven learning for postgraduate thesis writing / Lillian L.C. Wong
  • English as a lingua franca and learner English in disciplinary writing : a corpus perspective / Lynn Flowerdew
  • Academic writing feedback : collaboration between subject and EAP specialists / Jill Northcott
  • Directives in academic writing tutorials : how do different teaching styles affect their use? / Ursula Wingate and Eva Ogiermann
  • Seeking supervisor collaboration in a school of sciences at a Chinese university / Yongyan Li and Margaret Cargill.
Book

    "With companion CD."
Note: "With companion CD."
Book

    "Expected outcomes offer no new information. Results that are unexpected challenge orthodox views. While most discrepancies are resolved upon detailed examination, the few that remain have the potential to lead to a new understanding of human behavior. Over the past four decades, I have held a unique position that has allowed me to directly observe how people form and act on their economic expectations as the director of the University of Michigan's consumer sentiment surveys. I initially resisted the startling implications of my observations as they were in inconsistent with accepted theories in economics and psychology"--
"Expected outcomes offer no new information. Results that are unexpected challenge orthodox views. While most discrepancies are resolved upon detailed examination, the few that remain have the potential to lead to a new understanding of human behavior. Over the past four decades, I have held a unique position that has allowed me to directly observe how people form and act on their economic expectations as the director of the University of Michigan's consumer sentiment surveys. I initially resisted the startling implications of my observations as they were in inconsistent with accepted theories in economics and psychology"--
Book

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TOC:
  • An introduction to consumer analytics
  • Purchase insight and the anatomy of transactions
  • Web & social media activity
  • Extant research and exogenous cognition
  • Elemental features of consumer choice : needs, economics, deliberation and impulse
  • Perceptual and communicative features of consumer choice
  • Individual and social features of consumption
  • Knowledge driven marketing & the modular adaptive dynamic schematic
  • Index.
Book

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TOC:
  • Introduction: we are all storytellers
  • Stories bring data to life
  • The essence of data storytelling
  • Getting to the core
  • Planning is everything
  • The quick fix
  • Making good stories great!
  • Writer to storyteller
  • Use visuals to your advantage
  • The final act
  • In closing
  • About the author.
Book

    Revised edition of the authors' Customer relationship management, 2015.
Note: Revised edition of the authors' Customer relationship management, 2015.
Book

    With affordable home machines becoming widely available, sous vide cooking has dramatically increased in popularity. And with this popularity, there is more demand for weeknight-friendly sous vide recipes. Sous Vide Made Simple satisfies this demand with foolproof master recipes for flawless meat, poultry, fish, and vegetables that can be made quickly and easily (and in advance!) with your home sous vide machine, and then 50 spin-off recipes for turning these into crowd-pleasing full meals. Unlike the competition, Sous Vide Made Simple isn't just meat and potatoes, instead, it's packed with vegetables, lighter fare, and globally inspired food, like Salmon Tacos with Avocado and Chipotle, Cauliflower Steak with Capers and Lemon, Carnitas Quesadilla, and Thai Red Curry, as well as improved stand-bys like New England Pot Roast. From a tested author and trusted sous vide maker, and with every recipe photographed, this book makes sous vide cooking accessible to every home cook-- Includes index.
With affordable home machines becoming widely available, sous vide cooking has dramatically increased in popularity. And with this popularity, there is more demand for weeknight-friendly sous vide recipes. Sous Vide Made Simple satisfies this demand with foolproof master recipes for flawless meat, poultry, fish, and vegetables that can be made quickly and easily (and in advance!) with your home sous vide machine, and then 50 spin-off recipes for turning these into crowd-pleasing full meals. Unlike the competition, Sous Vide Made Simple isn't just meat and potatoes, instead, it's packed with vegetables, lighter fare, and globally inspired food, like Salmon Tacos with Avocado and Chipotle, Cauliflower Steak with Capers and Lemon, Carnitas Quesadilla, and Thai Red Curry, as well as improved stand-bys like New England Pot Roast. From a tested author and trusted sous vide maker, and with every recipe photographed, this book makes sous vide cooking accessible to every home cook--
Note: Includes index.
Book

    NATIONAL & REGIONAL CUISINE. Entertain your friends and family with sushi that looks as fantastic as it tastes! As the world's appetite for Japanese sushi continues to skyrocket, the Sushi Art Cookbook introduces readers to the art of creating sushi that looks as fantastic as it tastes! Author Ken Kawasumi principal lecturer at the Japanese Sushi Institute is the pioneering chef behind Kazari Maki Sushi. The designs revealed by slicing the sushi logs into delicious morsels can be understated or refined, expressive or playful whatever suits the occasion! A sushi cookbook like no other, this guide to decorative Kazari Maki Sushi includes: How to prepare your ingredients, including delicious sushi rice. How to assemble, roll, press and cut Sushi correctly. How to arrange ingredients for amazing cross-section imagery. Translation of: Kazarizushi no gijutsu: kazarimakizushi kara saikuzushi made subete no gijutsu ga shūtoku dekiru.
NATIONAL & REGIONAL CUISINE. Entertain your friends and family with sushi that looks as fantastic as it tastes! As the world's appetite for Japanese sushi continues to skyrocket, the Sushi Art Cookbook introduces readers to the art of creating sushi that looks as fantastic as it tastes! Author Ken Kawasumi principal lecturer at the Japanese Sushi Institute is the pioneering chef behind Kazari Maki Sushi. The designs revealed by slicing the sushi logs into delicious morsels can be understated or refined, expressive or playful whatever suits the occasion! A sushi cookbook like no other, this guide to decorative Kazari Maki Sushi includes: How to prepare your ingredients, including delicious sushi rice. How to assemble, roll, press and cut Sushi correctly. How to arrange ingredients for amazing cross-section imagery.
Note: Translation of: Kazarizushi no gijutsu: kazarimakizushi kara saikuzushi made subete no gijutsu ga shūtoku dekiru.
Book

Book